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Importance of Optimizing for Long Tail Keywords

When I ask clients what keywords they want to rank for, most if not all would ask for favorable rankings of very generic keywords. Keywords that are almost impossible to rank on the first page, let...

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Google Displays Duplicate Results

I recently revamped the look and feel of this blog and one of the changes I did was to convert the URL structure from the trivial numeric assignment to keyword-rich URLs (talking about walk the talk)....

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Google’s Take on URL Keywords

One of the reasons I made the changes to this blog is to make URLs keyword-rich and optimize search engines. Good timing to answer a question on whether optimizing keywords on URLs is something we...

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Secretary’s Day Flowers: Capturing Audience At The Right Time

Secretary’s Day (also known as Administrative Professional’s Day) is celebrated to honor and recognize the work of secretaries, administrative assistants and receptionists. This year Secretary’s Day...

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Longer Search Queries Mean Longer Result Snippets

Sometimes we ask questions to Google and typing them into the search box. Instead of using the search phrase “hong kong restaurant” other people use “where can i find a good restaurant in hong kong”?...

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Competitor Analysis Using Compete.com

One of the important elements in optimizing a website is to do a competitor analysis. Competitor analysis is the process of identifying a business competitor or competitor online, determine strengths...

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35 Common SEO Mistakes of Webmasters, Website Owners and Even SEOs

Should SEO be done shortly after the site has been rebuilt? Should keyword ranking be a basis of success? There are so many questions fielded in by curious website owners. And there are equally so many...

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Why Keyword Ranking Should Not Be Used To Measure Success

On many occasions I am asked by prospect clients on what I can do to help their websites rank for a set of keywords. I flatly tell them that I don’t make guarantees on keyword rankings. I am hoping...

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CNN’s Version of Contextual Ads Gone Wrong

Contextual advertising is a form of advertising where ads are displayed on a website based on its content. These ads are served by automated systems which try to display them on relevant pages. Google...

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60 Site SEO Audit Checklist

Reviewing SEO in an audit sometimes can be overwhelming. We all want to make a systematic approach so we are able to address two important issues: a) Make use of time efficiently and b) Ensure we don’t...

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Expedia SEO Penalty

The problem with negative SEO has apparently claimed another victim as Expedia, a big-name player in the travel industry has experienced drop in website visibility. The issue was apparently discovered...

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Right to Be Forgotten

While many of us wish to be remembered: our birthdays, as the first to break the 10-minute staying underwater without breathing limit or first Asian/human/creature to {insert extraordinary act here}...

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